Welcome to the August edition of Endeavoring—the monthly newsletter from Endeavor Telecom! We hope you’re enjoying your summer and gearing up for a productive Fall.

In our last edition, we highlighted Endeavor’s news, including an announcement about our plans to double the size of our sales force in the near term. Our expansion plans are progressing nicely, and growth continues at an exceptional pace.

In this edition, we’re featuring a recent Q&A session with Justin McLain, Endeavor’s Chief Executive Officer. Our discussion centers on his thoughts about the future of the communications industry, along with insights into Endeavor’s upcoming initiatives—all of which will be on display during our Fall trade show circuit.

Speaking of trade shows, Endeavor will be exhibiting at the following shows in September. We’d love to see you there. Click on the links below for free admission to the exhibit hall at either event:

Internet Telephony 2007 Conference & Expo West
Los Angeles Convention Center - Booth #437
September 10-12, 2007

P.S. At this event, Endeavor is sponsoring a contest to give away this cool Toyota FJ Cruiser! Click on the truck for more details, then stop by our booth at the show.

Fall Channel Partners
(Promo Code: VENDOR)
Secaucus, NJ - Booth #321
September 26-28, 2007

Alternatively, if you’re already planning on attending and would like to arrange a time to meet up with us at the shows, send an email to the “editor” address below, and we’ll get it scheduled.

Keep those newsletter ideas and comments coming in to editor@endeavortelecom.com, and please have a safe and relaxing Labor Day break.

GLOBALTOUCH TELECOM LEVERAGES ENDEAVOR FOR VoIP INSTALLATION SERVICES

August 20, 2007 - Endeavor, The Telecom Truck Roll Company of Choice for carriers, service providers, VARs, and equipment manufacturers, today announced that GlobalTouch Telecom, the award-winning provider of proprietary, vertically-integrated hosted VoIP platforms, has selected Endeavor to provide field installation services as a part of the company's end-to-end packaged service offering. GlobalTouch Telecom's carrier, service provider, and MSO customers can now purchase turnkey hosted VoIP PBX solutions, which include private label field installation services delivered by Endeavor.

The GlobalTouch Telecom core product offering—ASP VoIP Solutions—is a hosted service with an enterprise-class IP-PBX communications platform and a fully-functional retail VoIP portal. In addition to SIP trunking, prepaid VoIP capabilities, integrated back-office capabilities, and E911—the ASP VoIP Solution now includes on-site installation services provided by Endeavor. This comprehensive service provider package can be private labeled to reflect the telephone company, communications carrier, Internet Service Provider or cable service provider's own branding. Click here to read the full press release.

Q. Please outline your new corporate initiatives

Endeavor is strictly a white-label wholesale professional services provider.  It is never Endeavor’s brand which is presented to the end-user.  Considering that we implement the solutions developed by our customers, our strategy continues to be driven by our customers’ strategies and their technology initiatives. That said, we see tremendous momentum in a few key areas.  Most are associated with providing additional managed services over traditional access.  As a field service company who performs physical layer work (inside wiring and customer premise equipment installation), a potentially unsettling trend is the adoption of wireless technologies. While in its infantile stage at present, eliminating wires in an industry where we do a high volume of wiring installations stands to be problematic if we do not adapt.  We have several new initiatives around supporting wireless which will further support our customers’ needs as well as assure us future revenue in the face of innovation.

Q. How is IP communications changing your company’s strategy?

IP communications changes are building upon traditional access in order to deploy a variety of up-market services.  Once the service provider makes the decision that they are no longer in the business of just providing traditional voice service, standard interconnectivity, or dedicated internet access, it’s a whole new world - field service can become a revenue center, versus a necessary evil.  Many of Endeavor’s engagements rely upon traditional access but include installation elements such as secure VPN, point-of-sale (POS) integration, credit card terminal installation, security appliances, ambient music and entertainment-based content solutions.  End-users are already accustomed to paying other vendors for installing the services that operate on the access medium, and service providers can easily mask the cost of the access installation in their integration work.  This not only simplifies matters for the end-user, but it also provides incremental revenue to the service provider for the managed services required to power the applications.  So, in essence, we’ve built our strategy around the continued evolution of IP rather than allowing IP communications to change our strategy.

Q. What pains does your company solve for customers?

In regard to service delivery, our customers principal pain point is the need to affordably install their services and equipment wherever they have end-users.  Customers can leverage Endeavor’s team of 9000+ field engineers throughout the U.S., Canada, and Mexico to perform installations and repairs anywhere in North America.  Additionally, customers can utilize Endeavor for the staging, configuration, testing, and shipment of the equipment they deploy in conjunction with a professional installation or as a stand alone service.  In cases where customers are “ramping up” service or implementing a project creating an unusual peak in volume, Endeavor can perform 24x7 technical support or provide turn-up assistance, which allows the customer to staff independently of unsustainable peaks in order processing.  Being a strict wholesale provider, Endeavor’s services are priced to either be resold at a profit or affordably amortized in the monthly reoccurring revenue of the customer’s service.

Q. What will the industry see at your booth at ITEXPO?

Endeavor Telecom is “The Telecom Truck Roll Company”, so our activities at the show would be of the most value to the companies who sell telecom services and solutions to the enterprise.  It is somewhat difficult to demo a truck-roll in a booth - in lieu of that, we are handing out rubber squishy trucks as well as raffling off a real one.  Industry professionals will be able to come by our booth to discuss how the services they provide could be more effectively delivered through leveraging our field services, order fulfillment, and technical support services.

Q. Why is your booth a “Can’t Miss?”

Every service provider, solution provider, manufacturer, and every integration partner out there is interested in providing the best service to its customers/end-users at the best possible value.  That is what Endeavor is all about – Service Delivery priced at wholesale rates.  We are the only field-service company at the show and the leading wholesale provider in the industry.  If your company requires 30 or more field service dispatches a month, it is worth your time to learn how Endeavor has earned its reputation in the market.

Q. What do you want the industry to know about your company?

First and foremost, we can provide service anywhere in North America.  Furthermore, we offer just wholesale private-label professional services.  It is never Endeavor’s brand that is presented to the end-user, so there is no chance of competition with our customers.  Endeavor has 350 direct techs and over 9000 subcontractors, all of whom we certify and manage on an individual basis.  This direct approach has huge advantages in regard to both quality and cost.  Everyone in our industry already knows that providing superb professional field services is incredibly difficult to execute; it’s expensive, it’s not glamorous, but it’s a must-have for virtually every organization. We want everyone to know that Endeavor Telecom is here, ready to take on that burden under the banner of your brand with a wholesale, white-label offering that can’t be replicated.

Q. What’s next for communications?

Ten years from now, nearly every application will be hosted and delivered over IP (most likely wireless IP) to the end-user. Each of these technologies is so far superior to competitive technologies that they will completely supplant the legacy approach in that timeframe. It’s a bit of a scary prediction, but on the other hand, I believe that standardizing on a few key infrastructure elements make life simpler in that most of the industry can now start focusing on leveraging those technologies to build the really compelling, end-to-end solutions that end-users want.

Look for Endeavor Telecom at the following Industry Events:
 
IT Expo West, September 10-12, in Los Angeles, CA, Booth # 437
Channel Partners, September 26-28, in Secaucus, NJ, Booth # 321
COMPTEL, October 7-10, in Dallas, TX , Booth # 726
Fall VON, October 29-November 1, in Boston, MA, Booth # 1062